PKWY

PKWY is a garment company specializing in the production of merch-driven apparel for licensing agreements. The brand is a business collaboration between Dwyane Wade and Stance socks.

Omit Studios worked closely with the directors of PKWY from the conceptual stages of the brand up to the launch of this exciting new company.

Services

Visual Identity
Branding
Logo Design
Typography Design

Logo Design

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The logo is directly inspired by the aerial perspective of intersecting highways. The diamond enclosure helps separate the icon from any other branding it might be paired with.

Typography Design

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The wordmark is set in a completely custom font. The road-like curves found in the wordmark are similar to those found in the logomark. The unique characteristics of the wordmark allow it to be used on its own or paired with the logomark.

Apparel and Pattern Design

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The brand launch was set for Miami and Wade was creating some interest via social media. We created 6 custom sock designs for the Wade collection plus 3 pattern designs for a collaboration with the Boston Red Sox.